We know that we can only manage what we can measure – but how do we measure productivity, predictability, quality and value delivery of our agile projects and initiative? This interactive session was inspired by the response to Jim’s blog by the same title that drew over 8,000 hits in 4 days and will explore how we should (and shouldn’t) measure the success of agile projects and initiatives. As agile practices have spread widely during the last decade we still struggle with measuring progress in the same ways we did with traditional projects. Is velocity just another productivity measure that we shouldn’t be using? How is it helpful? What else should we measure – and how do we effectively measure value or cycle time? Jim Highsmith and Pat Reed will facilitate an exploration of these questions from both conceptual and very practical perspectives.